Blog Posts
Getting Ideas From Other Industries to Sell More Real Estate
Sometimes it seems like real estate agents are so stuck in the real estate mindset that they forget there are thousands of other ideas out there to market products and services. Seriously, how many freakin’ times do we see real estate agents do the same boring marketing campaigns over and over? No wonder most of them complain that their marketing budget is too high and they just aren’t getting enough leads. People have seen it too many times, and just don’t respond anymore. I’m a fan of staying ahead of the curve, and...
read moreHow to Get 500 People Through Your Listing in 2 Days
Before you say I’m crazy, let me tell you that I have done this two different times, and probably will do it again. And both of those weekends I had well over 500 people walk through the property I was marketing. Let me tell you the story. Even if this idea won’t work for you I sure hope that it sparks some great ideas. (Click here for a free Ebook I wrote on selling more real estate fast) How I Got a Huge Crowd of People Into My Listings. It was a few years back that I did this. At the time I was flipping a couple of houses. One...
read moreReader Q&A: Should New Agents Concentrate on Listings or Buyers?
Today’s reader question may be one of the most commonly asked questions, and a pretty tough one to answer. Every new agent is looking for the quickest path to get their first closing, but it can be really hard to figure out which direction to take. The answer is not the same for everyone, but I’m going to give you some advice on how to decide what is best for you.
read more5 Awesome Social Media Tricks To Sell Real Estate
Sometimes I get so sick of hearing about social media. It is constantly used as a buzzword to try to get attention. But to be honest, using social media can be a great way to get your message out, and to bring in real estate leads. Today’s post is going to discuss several different social media sites, and how to use them. The idea is to use these sites a little better and a little different than most agents do so you really stand out. (Click here for a free Ebook I wrote on selling more real estate fast) Social Media Sites And Tricks to...
read moreHow to Make Prospects Choose You Over Other Agents
This post today is a must-read. It may change the way you sell real estate. I have spent a lot of time studying the psychology that goes into sales because I find it fascinating. What goes on in a person’s mind to make them choose one agent over another? I just interviewed several people that I know that have recently listed their house, and asked them a ton of questions about why and how they chose their agent. (Click here for a free Ebook I wrote on selling more real estate fast) The negatives. Things NOT to do. There are some...
read moreReader Q&A: How Do I Create a Listing Packet on a Small Budget?
The listing packet is an important part of a real estate agent’s marketing plan. If the prospect sees your listing packet, that means they have already invited you in. You are in their home speaking to them about listing it. It’s make or break time. Are you ready to close the deal? Here’s today’s question from a reader: Question: I am a Canadian rural Realtor. What exactly should I put in a listing package / presentation on a small budget? How do I do this without having to be a “high-tech” person with a...
read more5 Ways to Get a Seller to List With You
So you have been doing some kick-ass marketing and its finally paying off big time. The leads are coming in and you are ready to start cashing in. You have a listing appointment coming up, and you want to nail it. Are you prepared? The most successful real estate agents get the listing at most of their appointments. This is not done by accident. It takes planning, thought, and practice. Let’s figure out the best way for you to land those listings when you are at your appointments. (Click here for a free Ebook I wrote on selling more...
read moreThe Problem With Real Estate Agents
More than one time I’ve been talking to someone that just despises real estate agents. They think they are overpaid and don’t really serve any purpose. The question always comes up “Why should I pay them a HUGE commission just to put my house on the MLS?” And I have to admit, I do agree with one thing… Some real estate agents do a very bad job and are not worth hiring. In fact they may almost be a liability. If a client thinks that their agent is handling everything important but they actually are not, that could...
read more7 Awesome Ways to Network For Real Estate Leads
I talk a lot about using different sources to bring in real estate leads so you don’t always rely on one single source. Today I want to talk about networking with others. Networking doesn’t have to be boring or demanding like most people think of it. Some of the first few business networking groups I attended actually scared the shit out of me, and I never wanted to go back. Luckily I realized that not all networking groups are created equal. (Click here for a free Ebook I wrote on selling more real estate fast) I remember having...
read moreFishing for Real Estate Leads
Selling real estate is a lot like fishing. You need your bait to catch a fish. And the more lines you have out with good bait on them, the more fish you will catch. Not every single line is going to catch a fish, but many of them will. When one isn’t working, you reel it back and and try a different type of bait. And when you do get a bite, you need to get the fish on the hook and reel it in. Not every bite will get caught, but the better you get the more of them you will be able to reel in. (Click here for a free Ebook I wrote on...
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Justin Razmus built his real estate company from the ground up, eventually employing over 25 full-time workers. The majority of his real estate business revolves around investment properties and working with real estate investors. He has taught many in-person real estate classes and spoken at many events. He is passionate about building businesses and helping others do the same.