Reader Q&A: Should New Agents Concentrate on Listings or Buyers?
Aug08

Reader Q&A: Should New Agents Concentrate on Listings or Buyers?

Today’s reader question may be one of the most commonly asked questions, and a pretty tough one to answer. Every new agent is looking for the quickest path to get their first closing, but it can be really hard to figure out which direction to take. The answer is not the same for everyone, but I’m going to give you some advice on how to decide what is best for you.

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5 Awesome Social Media Tricks To Sell Real Estate
Aug06

5 Awesome Social Media Tricks To Sell Real Estate

Sometimes I get so sick of hearing about social media. It is constantly used as a buzzword to try to get attention. But to be honest, using social media can be a great way to get your message out, and to bring in real estate leads. Today’s post is going to discuss several different social media sites, and how to use them. The idea is to use these sites a little better and a little different than most agents do so you really...

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How to Make Prospects Choose You Over Other Agents
Aug05

How to Make Prospects Choose You Over Other Agents

This post today is a must-read. It may change the way you sell real estate. I have spent a lot of time studying the psychology that goes into sales because I find it fascinating.  What goes on in a person’s mind to make them choose one agent over another? I just interviewed several people that I know that have recently listed their house, and asked them a ton of questions about why and how they chose their agent. (Click here for...

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Reader Q&A: How Do I Create a Listing Packet on a Small Budget?
Aug02

Reader Q&A: How Do I Create a Listing Packet on a Small Budget?

The listing packet is an important part of a real estate agent’s marketing plan. If the prospect sees your listing packet, that means they have already invited you in. You are in their home speaking to them about listing it. It’s make or break time. Are you ready to close the deal? Here’s today’s question from a reader: Question: I am a Canadian rural Realtor. What exactly should I put in a listing package /...

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5 Ways to Get a Seller to List With You
Jul31

5 Ways to Get a Seller to List With You

So you have been doing some kick-ass marketing and its finally paying off big time. The leads are coming in and you are ready to start cashing in. You have a listing appointment coming up, and you want to nail it. Are you prepared? The most successful real estate agents get the listing at most of their appointments. This is not done by accident. It takes planning, thought, and practice. Let’s figure out the best way for you to...

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The Problem With Real Estate Agents
Jul27

The Problem With Real Estate Agents

More than one time I’ve been talking to someone that just despises real estate agents. They think they are overpaid and don’t really serve any purpose. The question always comes up “Why should I pay them a HUGE commission just to put my house on the MLS?” And I have to admit, I do agree with one thing… Some real estate agents do a very bad job and are not worth hiring. In fact they may almost be a...

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